Medium as message

Yesterday I went through the 80+ pages of templates looking for a nice base to tweak. While template surfing, I was struck by the change in space available for the post. Or perhaps it would be better to say the attention given to the post rather than the space available. I wonder if this is a reflection of RSS reading? With RSS you bring the content back to youno stylesheet included. If you want to get readers to interact on your site, however, maybe a flashy template is necessary

Or maybe blogging content is running dry? Maybe the luster has worn off a bit. Maybe we are running out of things to say. Maybe the medium really is becoming the message. It is all of a sudden so cool to have a blog (well, relatively cool :-P). Newspapers and business have jumped on the bandwagon, and often they miss a key aspect of blogging the conversation. In order to have a nice little conversation, you need a bit of content to converse about. No coffee talk lady giving you a topic and telling you to discuss it amongst yourselves while she whimpers Im a little verklempt! in the background, but real content. A debate. A discussion. A way to group around and support each other. Interaction.


I have been looking at blogging for three years now and it has changed from a very textual medium to one that is also quite visual. But at what cost? How much content are we loosing? Dont get me wrong, there are some visual blogs are that rich in content but others are just rich in pixels. Blogging has passed the proverbial tipping point and soon (maybe) all those who blog for bloggings sake will jump away and content will once again reign supremeat least that is my clichéd pipe-dream 🙂

(A little side note, I am really not sure this theme is me still feels like I am wearing something a bit too bright)